By M. Anthony Sacco

This morning, in an attempt to expand my concept of leadership and improve my own leadership style, I picked up Simon Sinek’s book Start With Why.  It turned out to be expansive in its relatively straight forward approach and practical illustration(s).  In other words, it got me thinking.

My take on Sinek’s basic theme is that, from a marketing expert’s perspective, leadership comes from the vision and communication or “why”, while management is the “how” and everything else (operations) is the “what”.  Therefore, by understanding why you are in business you can focus your message, behavior, style, and mind on real leadership with clarity.

So, what is my (Stratalyne’s) “why”?  It isn’t money, fame, or competition.  I think, now after giving it some time to percolate, it is the satisfaction derived from being part of helping with successful outcomes.  Stratalyne Business Solutions, as the name hopefully implies, offers services to provide a strategic, straight line solution to improved business results through its collaborative project approach.

What this now means to me as a leader (thanks to Sinek) is that my primary job is to focus and instill that concept of service specifically designed for improved results into my message both internally and externally as a path to Stratalyne’s success.

So …. What is your “why”.


Start With Why, Sinek, Simon, Portfolio, 2011

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