Sales at the Simplest Level

A Simple Strategy for Sales Growth There's a pretty good book on sales called The Little Red Book of Sales Answers (Gitomer, Jeffery, Prentice Hall, 2005) that I was given a few years ago. I won't mention the giver's name, because he didn't give me permission to do so, but I want to publicly thank …

The Reality of Cognitive Filtering

Decision Making & Cognitive Filtering In the May 2015 issue of Harvard Business Review, we find the cover article to be about improving decision making ("Leaders as Decision Architects" by Beshears & Gino, p.52 - 62). Next we find "Outsmart Your Own Biases (Soli, Milkman, & Payne, p. 64 - 71) and then "Fooled by …

Consideration of an Entrepreneurial Perspective

An Entrepreneurial Perspective The E Myth Revisited (Gerber, Michael, 2001) is a favorite of mine. It speaks logically and knowledgeably about the high rate of failure in entrepreneurial start ups.  The long and short of it (but read the book please) boils down to the type of person who goes out own their own to …